Johnie manages a few social media sites and an amazon store for several clients
Free Range Brands: Join the New Breed of Agile Brands by branding expert Nicole Ertas, is an exploration of the newly-disrupted world of branding. In this world, brands can’t depend on large budgets or media control to reach their prospective customers. Brands have to be innovative, agile and engaging in order to survive. Ertas’ book helps entrepreneurs understand the principles governing this new reality facing marketers and refine their brands so they can survive the age of Millennials and whatever technology is coming our way.
What is Free Range Brands About?
“This isn’t a digital revolution. This is total brand anarchy.”
Ertas starts her book by contrasting the branding of the past (called “dynasty brands” in the book) with the new kind of branding (called “free range” brands) required for today’s marketing. Dynasty brands thrived on the nature of control and scale. Businesses focused on creating a strong brand with large budgets that guaranteed their message on the marketing channels of their choice. Brands innovated at a snail’s pace and only enough to keep customers happy without losing a lot of money. As a result, smaller brands could not effectively compete and the bigger brands kept on dominating the market share.
Enter the Millennial generation, the internet and social media.
In this new branding environment, the rules that used to guide branding are no longer relevant. Situations are reversed. Legacy brands used to maintain external control of the marketing message. That power is now shared in a two-way relationship with the world. Internally, businesses that use to plan their branding campaigns by the year or month are shortening that time into weeks to avoid getting left behind. Well-established brands with large budgets are facing disruption from small-budget innovators.
Free Range Brands explores how branding reached this point. In particular, it places a spotlight on the shift in values and technology that disrupted everything. Unlike previous generations, Millennials (and those generations that came after) no longer tolerate artificial and one-dimensional branding. Millennials want a two-way conversation with a brand that is transparent, authentic and engaging. They want brands that are as “free” as they aspire to be.
Ertas is a speaker, consultant, and branding strategist who has worked with some of the world’s most recognized brands including Johnson & Johnson and General Mills. She is the founder and CEO of Free Range Brands, a global consultancy agency.
What Was Best About Free Range Brands?
Free Range Brands is visually and conceptually engaging, which serves as the perfect embodiment of what Ertas stands for in this book. Her message in Free Range Brands is delivered with a set of specific observation that reflect a deeper understanding of what drives Millennials and how this understanding can be leveraged for branding in the future. For any reader who is trying to answer the “How do I market to Millennials?” question, this book serves as a great starting point.
What Could Have Been Done Differently?
At a little over 100 pages, Free Range Brands is a brief look at branding in the age of the Millennial generation and beyond. Free Range Brands spends the majority of those pages exploring and contrasting the old-school approach to branding with the new “free range” approach. Here some attention to strategy might be helpful for those who grasp the book’s central message but need directions for their next step.
Why Read Free Range Brands?
Free Range Brands is very similar in style and look to books by author Seth Godin (author of books like “All Marketers Are Liars”), although her book focuses exclusively on branding. Both Ertas and Godin urge readers to break away from static thinking into a dynamic one. The book will probably best serve business leaders and staff working in the marketing field. Free Range Brands offers a specific and clear perspective for businesses that might be confused about the barrage of marketing advice that is currently out there.
This article, “Free Range Brands Have to be Innovative, Agile, Engaging to Survive” was first published on Small Business Trends
via Tumblr Free Range Brands Have to be Innovative Agile Engaging to Survive
An influx of cybercrime in recent years has led to plenty of worry for small businesses. But it has also led to opportunities for some. Just ask Matt Loria.
Cyber Security Business Opportunities
Loria is the co-owner of Auxiom, a Michigan based company that provides IT and cyber security services to small businesses. And it’s a business that’s booming right now. Auxiom currently has nine employees. But Loria expects that number to grow to 15 by the end of the year. And the company’s revenues by that time are projected at between $1.5 and $2 million.
Part of that growth is almost certainly due to the growing concerns regarding cyber crime. Any business or individual online is vulnerable to attacks these days. Even Loria himself has been hacked, he says, although he was able to intervene before any actual damage was done.
The threats that small businesses face are often different than those faced by large companies or government agencies. But it’s still an incredibly important consideration.
Loria explained in an interview with the Detroit Free Press, “Even though the attacker is not necessarily going to take your information and sell it. These are just an attack that says, “Hello computer user, we’ve just locked your files. They don’t mean a lot to us, but they mean a lot to you. You’re going to pay $300 to $600 in Bitcoin to get it back. If you don’t pay it, we’re going to raise the price.”
Loria also explained that some of the major cyber security issues in the news aren’t exactly applicable to small businesses. Namely, Russians probably aren’t looking to hack small businesses. But there are those out there who might find ways to make money off your information, even if they can’t directly benefit from it.
Loria continued, “A targeted attack is: I’m going after your credit cards. I’m going after your movie. Those guys are usually going after the big companies. There’s also a pulse attack. The guys going after small companies are looking for weaknesses. They send out a million spam emails. They don’t even know who they are sending them to and hope someone opens it and it encrypts the files and then they pay the ransom.”
Overall, Loria says that between 90 and 95 percent of small businesses he deals with have gaping holes in their security when they first get in touch with Auxiom. He says figuring on between $100 and $200 per employee per month is a good place to start for your cyber security budget.
This article, “Cybercrime Explosion Creates Niches for Small Businesses” was first published on Small Business Trends
via Tumblr Cybercrime Explosion Creates Niches for Small Businesses
Every marketer faces different challenges. Although we typically share similar goals, some teams are stuck on hiring top talent, while others are having trouble finding the right technology for their needs.
Whatever the case may be, there’s always at least one area that you can stand to improve. In other words, there’s always room to optimize the various components of your strategy and turn your marketing into an even more effective revenue generator.
Curious about what kinds of obstacles other marketers are up against?
We polled thousands of marketers on the challenges they face, as well as the tactics they’ve used to meet those challenges head-on. Here are some of the most common challenges marketers reported struggling with … and their solutions.
The Most Common Marketing Problems We Face, According to the 2017 State of Inbound Report
According to our report, generating traffic and leads and proving ROI are the leading challenges marketers face. Here’s a look at this year’s data:
Image Credit: The 2017 State of Inbound Report
Let’s go through each of these top challenges and how marketers can address them.
1) Generating Traffic and Leads
Why It’s a Challenge
Generating enough traffic and leads was the top marketing challenge, according to the 2017 State of Inbound report. We started asking this question with this answer as a new option last year — and we’re glad we did.
Clearly, marketers are struggling with producing enough demand for their content. And as the years progress and competition stiffens, this will only become truer. With so many options of platforms for marketers to publish their content and even more ways to promote it, it’s hard to know where to focus your efforts.
What Can You Do?
When it comes to creating content that produces enough traffic and leads, marketers should ask themselves two questions: Are you truly creating high-quality content — the type of content people would pay for? And, do you know the type of content your audience actually wants?
For example, HubSpot Research has found that 43% of consumers want to see more video from marketers in the future, while only 29% want to see more blog posts. To learn more about how the way people are reading and interacting with content is changing, check out this HubSpot Research report.
Once you know you’re creating the type of content your audience wants, the focus shifts to promoting it in a way that makes your audience take notice. More than ever before, people are being flooded with content. Consumers don’t have to use a search engine to find answers. Instead, articles fill their news feed or buzz in their pocket via mobile notification.
Needless to say, the content promotion playbook is not the same as it was five years ago. To make sure your traffic and lead numbers continue to rise, check out this comprehensive guide to content promotion.
2) Providing the ROI of Your Marketing Activities
Why It’s a Challenge
Measuring the ROI (return on investment) of your marketing activities has remained a top marketing challenge year-over-year. But, it also continues to be a vital way for marketers to understand the effectiveness of each particular marketing campaign, piece of content, etc.
Plus, proving ROI often goes hand-in-hand with making an argument to increase budget: No ROI tracking, no demonstrable ROI. No ROI, no budget.
But tracking the ROI of every single marketing activity isn’t always easy, especially if you don’t have two-way communication between your marketing activities and sales reports.
What Can You Do?
When it comes to providing ROI, there’s a strong case to be made for dedicating time and resources to establishing links between marketing activities and sales results. This means using both marketing software (like HubSpot) and a CRM solution (like HubSpot’s free CRM), and then tying them together to close the loop between your marketing and sales efforts with a service-level agreement (SLA). That way, you can directly see how many leads and customers are generated through your marketing activities.
We’ve found there’s no better combination than having an SLA and doing inbound marketing. According to this year’s report, inbound organizations with SLAs are 3X more likely to rate their marketing strategy as effective compared to outbound organizations with misaligned marketing and sales teams.
(Use this ROI calculator to simulate the potential ROI you could realize by conducting inbound marketing.)
3) Securing Enough Budget
Why It’s a Challenge
Securing more budget is a pressing challenge for marketing globally. And often, getting more budget is easier said than done — especially for smaller organizations that aren’t working with sizable nor flexible marketing spend.
But the key to securing more money for your team might not be that complex. Here’s what you can do.
What Can You Do?
The key to unlocking budget lies in being able to prove the ROI of your marketing efforts. According to our report, organizations that can calculate ROI are more likely to receive higher budgets.
Again, success with inbound marketing also plays a large role in driving higher budgets. Effective strategies obviously produce results, and our data shows those who feel confident in their marketing strategy are more than 2X as likely to get higher budgets for their marketing teams. But remember, inbound marketing is a long game. If you get off to a slow start, you shouldn’t back off — in fact, you might consider doubling down.
4) Managing Your Website
Why It’s a Challenge
Managing a website was the fourth biggest challenge for marketers in 2017. And chances are, your website’s performance is high on your list of priorities. It’s an asset that works around the clock to draw in visitors, convert them, and help you hit your goals, after all.
Issues with website management include a variety of different factors, from writing and optimizing the content to designing beautiful webpages. Here are a few things marketers can do to deal with this challenge.
What Can You Do?
First, read this report to see how your website stacks up against over 1 million other websites. It also includes a deep analysis on the four most critical elements of website performance and design, from average load time and website securityww to mobile friendliness and SEO.
If your primary challenge with managing a website has to do with the skills and resources you have available, you aren’t alone. This is especially true for small companies who don’t have all the talent in-house required to cover content, optimization, design, and back-end website management.
One solution? Hire freelancers and agency partners. To find freelancers, we recommend:
Overall, you can make website management easier on your team by hosting your website on a platform that integrates all your marketing channels like HubSpot’s COS.
Finally, for the projects you want to keep in-house, here is a list of ebooks and guides that might be helpful to your team:
5) Identifying the Right Technologies for Your Needs
Why It’s a Challenge
Finding the right technologies was the fifth biggest concern for marketers this year. Oftentimes, this is because feedback on technology is scattered. Marketers might turn to colleagues, friends in the industry, and/or analyst reports to figure out which technologies best fit their needs — only to find that feedback is spread across emails, social media, and so on from people of varied reputability.
When you’re looking for a tool, software, or piece of technology to solve a specific marketing problem, where do you go to find it?
What Can You Do?
For those of you looking for a tool, software, or piece of technology to solve a specific marketing problem, we recommend taking a look at Growthverse: a free, interactive, online visualization of the marketing technology landscape that focuses on the business problems marketers are trying to solve, and leads them to specific pieces of marketing technology that aim to solve those problems. We’ve found it to be a really well-visualized map of carefully curated marketing technology resources.
It’s worth noting that the main tool in top marketers’ arsenals is a platform for automating their team’s marketing efforts. We found that although our respondents indicated using an array of specific products, the larger trend was telling: The top marketers use marketing automation software in some form or another. Meanwhile, 40% of marketers cite marketing automation as a top priority for the next year.
6) Targeting Content for an International Audience
Why It’s a Challenge
Targeting is a key component of all aspects of marketing. To be more effective at targeting, one of the first things any marketer needs do is identify their buyer personas to determine who it is they should be marketing to. If you’re expanding internationally, it can be a big challenge not only to figure out the best ways to market to an international audience but also to organize and optimize your site for different countries.
What Can You Do?
Download our free ebook, The Global Marketing Playbook. There are some really helpful tips in there that’ll help give you some direction on global marketing, including how to identify your top three growth markets, how to explore local trends, and tips on choosing the best localization providers.
Remember, your website visitors might speak a plethora of different languages and live in totally different time zones. To make your content appealing to a wide audience, you’ll need to keep your global visitors top-of-mind when creating all your content. This means being aware of seasonal references, translating units of measure and monetary references, and giving translators the tools and permissions to customize and adapt content for a specific audience when they need to.
Finally, be sure you’re optimizing your website for international visitors, too. For more tips and resources on global marketing expansion, browse our international inbound marketing hub.
7) Training Your Team
Why It’s a Challenge
As companies scale and technologies continue to evolve, training your team will become a greater challenge for marketers. Whether it’s training them on the concepts and tools they’ll be using every day or making sure they’re achieving their full potential, the struggle is real across the board.
To combat this, I’ll share some tips I’ve used during my trainings to make sure the concepts and tool tips stick and have a lasting effect on your team and your marketing.
What Can You Do?
To get an overall idea of where your team stands, take a few minutes to assess each of your team members’ marketing strengths and weaknesses, levels of expertise, and passion/commitment to your company. Then, objectively rate the priority (or level of importance) of their expertise and their contribution to bottom line objectives (ROI) to date. Here’s a simple assessment tool from Lean Labs to help you evaluate your team so you can figure out who needs recognition and who needs coaching.
Next, check out this awesome resource from HubSpot Academy, The Ultimate Guide to Marketing Training. It’s a guide that’ll help you navigate all the marketing training options you have, from quick daily habits to more rigorous, career-launching investments.
You also might consider requiring your team members to rack up some online marketing certification. HubSpot Academy, for example, offers certifications, documentation, and training programs to help people master the basics of inbound marketing. Google also offers training and certifications on analytics with their online Analytics Academy.
What about new hire training, specifically? We recommend creating a training plan for new team members. Here at HubSpot, each new marketer is given a 100-day plan like this one to lay out specific goals and help new hires demonstrate their effectiveness.
8) Hiring Top Talent
Why It’s a Challenge
Hiring top talent was the eighth biggest challenge marketers reported experiencing this year. Why? Many companies are shifting more resources to inbound marketing, which means higher and higher demand for top marketing talent. But supply simply isn’t keeping up. From sourcing the right candidates to evaluating for the right skills, finding the perfect person could take months … or more.
What’s more, the type of marketing talent companies are looking for is changing, too. In Moz and Fractl’s analysis of thousands of job postings on Indeed.com, they concluded that employers are seeking marketers with technical and creative skill sets. And the quick rate at which the demand for these jobs are rising has caused a marketing skills gap, “making it difficult to find candidates with the technical, creative, and business proficiencies needed to succeed in digital marketing.”
What Can You Do?
Employers are looking for marketers with a diverse skill set that includes digital marketing, content marketing, SEO, and social media marketing. To find the best inbound marketer for your team, the first thing you should do is decide what that person needs to be able to achieve for your business.
Ask yourself: What will the new marketer’s tasks and duties include? What skills do those tasks and duties require? What goals or challenges will the new marketer face? Use your answers to these questions to write a compelling job description. (Here are 37 pre-written marketing job descriptions to help you get started.)
Next, post your jobs where talented inbound marketers will find them. While traditional job sites like Indeed.com, CareerBuilder.com, or LinkedIn will help you cast a wide net, we recommend checking out Inbound.org, which is the only job listing service in the world that’s exclusively focused on inbound marketing and sales jobs.
Finally, focus your job description and new hire 100-day plan what people value most in their careers. This year, the data shows that 58% of people consider opportunities for growth when looking for a new job, while 50% are looking for a good work/life balance.
Does Your Company Face Any of These Marketing Issues?
A thorough analysis of your marketing strategy and its current performance will help you discover where your biggest marketing opportunity lies. This will allow you to focus on improving the areas that need the most attention, so you can start making your marketing far more effective.
If you’re faced with a challenge and want ideas on how to best tackle it, you can always consider getting some help by any of the various types of marketing training that are available. Learn more about what other organizations are prioritizing and tackling in the 2017 State of Inbound report.
Editor’s Note: This post was originally published in November 2012 and has been updated for freshness and comprehensiveness.
via Tumblr 8 of the Top Marketing Challenges Marketers Face Today [New Data]
Among the list of technologies that have radically changed our economy in the last year is a handful that did not receive the same level of attention as artificial intelligence or self-driving cars. One, in particular, is called Neural Machine Translation (NMT), a major breakthrough in language technology that some believe is a turning point in how business gets done.
The Internet and the connectivity it facilitates is primarily responsible for what we now call the global economy. Emails, web pages, and mobile applications have created a marketplace for ideas and products, as well as empowered organizations to collaborate instantly from thousands of miles away. But for as small as the world is today, it can get smaller, and language is a major part of that.
What is Neural Machine Translation Used For?
NMT, a deep learning technology, appears to have achieved a breakthrough in fluency that will have far ranging impacts throughout the business world. “Linguistic technology that works at fluent or near-fluent levels would be enormously impactful for business of all sizes,” says Denish Gachot, CEO of Systran Group, a leading company in the language tech industry. “Language barriers are still regularly identified as one of the primary obstacles to getting deals done, to reaching new markets, and impeding the efficiency of business operations.”
If you are not already familiar with NMT, here are three things you need to know.
It Is Powerful
The last few years have seen huge leaps in machine translation abilities. Most anyone who has used the Internet has interfaced with a translation tool at some point — be it on Facebook or the Google translation feature — and likely experienced extreme disappointment. What makes NMT different from its predecessors is its soft-alignment, or its ability to translate entire sentences based on context and language patterns, rather than just going word by word.
Systran’s version of NMT, known as Pure Neural Machine Translation (PNMT), was one of the first to reach the market. It is currently capable of translating between more than 100 different languages. And because of the almost human intuition of soft-alignment processing, this open-network frame allows the system to provide more reliable, accurate translations than have ever been available before.
Small businesses can benefit from this technology in a number of ways. Addressing client concerns, marketing to a new area, or answering questions from foreign investors? Any written communication, particularly of a technical nature, can be translated by NMT quickly, accurately, and into multiple target languages.
It Is Improving
Machine learning technology is not new, but it is finding new ways to make an impact. When we hear about machine learning, we think applications like facial recognition or self-driving cars. In a surprisingly short period of time, these programs have learned how to distinguish minute human facial features and navigate traffic with minimal human training. Instead of painstakingly programming every piece of information, the machine is taught how to learn and then set loose on a quest to become an expert.
“Neural Machine Translation…considers the entire input sentence as a unit — like you would comprehend a whole image rather than its individual pixels — taking into account the nuances of speech and meaning,” writes Stephanie Mlot for PC Magazine.
Translations are not made one word or phrase at a time. NMT can look at the body of work being translated as a whole. Interestingly, this is not done by comparing the text to a large data set of other translations, but rather is “understood” in a neural sense. The developers of this technology are not even entirely certain what mathematical calculations are being made inside the “mind” of the translation machine.
Pair that neural capacity with its deep learning function and the technology can become highly adept at industry-specific translation requirements, no matter how technical. That can help small businesses that would like to work internationally but cannot afford a team of translators.
It Is Accessible
All of this is important for small businesses because it is available technology. Emerging technology trends like this are not meant to be kept in the hands of large corporations. They are intended to trickle down, improving all the way, until they are wielded by none other than the every-day companies that make the world go round.
“The applications for this technology are not limited to the governments, law firms and international corporations that already operate all over the globe,” says Gachot. “Small businesses can just as easily leverage NMT for any number of applications. It will even become available to small freelancers who use online marketplaces to share their goods and services as those markets integrate the technology into their platforms.”
Translating documents and business communication, even simple ones like advertisements or product descriptions is a costly process that requires time and manpower, which is why many companies are limited in what they can do internationally. NMT changes that.
For small businesses, the world just got a little smaller.
Brain Photo via Shutterstock
This article, “What Small Businesses Should Know About Neural Machine Translation” was first published on Small Business Trends
via Tumblr What Small Businesses Should Know About Neural Machine Translation
In 2016, 96% of Google’s revenue came from paid search (or pay-per-click) advertising. Clearly, marketers are taking advantage of AdWords, but what does a great PPC campaign even look like? How do you ensure it drives ROI for your company? How do you even do a Google AdWords campaign?
To help you get started the right way, we’re breaking down the basics of how to use paid search below.
The following is an excerpt from the ebook How to Use Google AdWords,just one of the resources included in The Ultimate Free Google AdWords PPC Kit we created with our friends at SEMrush. The kit includes the full ebook, a template, and a checklist — everything you need to manage keywords, campaigns and ad groups successfully. If you’d like to access the full kit, click here.
How to Use Paid Search
All too often, companies — small businesses especially — think that if they just pay to be on a search engine, they don’t have to invest time and resources in search engine optimization to rank higher organically.
It’s important to make clear that paid search is not a replacement for anything, but should instead be used to complement other inbound marketing strategies. Paid online advertising takes a lot of time and effort, a lot of resources, and a lot of management, and it’s something you really need to invest in.
Let’s take a look at some of the useful things you can do with paid search.
Landing Page Testing
One great way to use paid search is for testing and optimizing your landing pages. So, for instance, here’s the search engine results page for “cat food for older cats”, and you see some paid results for this specific search query:
You can take that one ad and actually set it to go to two different destination URLs, and therefore, to two different landing pages.
So for a cat food ad, you could have one ad going to a page with one offer (a guide on feeding techniques for your older cat), and the other to a page for another offer (an actual product page for cat food).
You could also have the ad go to two different landing pages that are for the same offer. For example, if you wanted to test a feature of your forms, you could have two versions of the same landing page, each with a different form layout, and send the ad to each of those. This is called A/B testing, a very important and highly recommended practice for optimizing your landing pages.
Paid search is a great way to do landing page A/B testing because it allows you to direct traffic to your choice of pages, split this traffic to different pages, and ultimately find the pages that convert at the highest rate.
Finding New Keywords
In addition to landing page testing, you can also use paid search to find new keywords for your campaign. Google AdWords generates a Search Terms report that displays all of the keywords for which your ad has been displayed.
In other words, if you are bidding on the keyword “red shoes”, Google might serve your ad when someone searches “red tennis shoes.” Even though you did not bid on the exact word, the keyword “red tennis shoes” will be included in this report because that’s what the user searched. The report also contains information about the performance of each of the keywords, so you can determine if it’s worth adding that keyword to your campaign.
Below is a sample Search Terms report. On the left hand side is the list of keywords. The ones that show the green “Added” box next to them are the ones that are already in this paid search account.
The keywords that don’t say “Added” next to them are not currently included in the account. Again, this is a list of the keywords that people are actually typing into the Google search, so it is extremely valuable information.
Take, for instance, the keyword “search engine optimization tutorial’” from the list above. That is an excellent keyword for my campaign, and I’m not buying it yet. Not only that, but I wouldn’t have known about that keyword unless I had generated this report! And to top it all off, I’m able to see that when somebody searches for this keyword and clicks through to my ad, they convert on one of my offers at a rate of 21%.
Now, this high conversion rate tells me not only that I should be buying this keyword, but also that maybe I should consider using this keyword for search engine optimization as well. Maybe I should make a landing page geared toward this keyword, or an offer built around this keyword.
You should use the information in these Search Terms reports, and also in Google AdWords’ Keyword Planner, to discover new keywords that will help you further optimize all of your SEM campaigns. For more information on keyword research, check out this blog post: How to Do Keyword Research for SEO: A Beginner’s Guide and the Ultimate keyword research checklist.
Getting in the Game
Another great way to use paid search is to, as we say, “get in the game” and rank higher than your competitors. Let’s look at PetSmart.com, which holds the number one ranking in the organic search results for the phrase “cat food”.
For the phrase “dog food”, they don’t rank number one, but they’re still above the fold, meaning that you don’t have to scroll down to see the result when the page comes up. This is great, of course, but their high rank for these keywords does not mean they shouldn’t bother running any paid search ads.
If you do a little research, you’ll find that “pet food” is also a big keyword in this space, and PetSmart ranks far below the fold for it. On top of that, they’re not running a paid search campaign with Google AdWords either. But their competitor, Petco, does have a paid search campaign, and so their ad appears on the results page, while PetSmart does not. So this is a sample instance where running a paid search campaign makes a lot of sense.
Paid Search Can’t Stand Alone
When you think about how you should use paid search, one of the best ways to think about it is to use it as a complement to your inbound marketing efforts. You can use paid search to maximize your coverage on the search engine’s result page (SERP).
For instance, here we have the search term “inbound marketing.” You’ll see that there’s an organic search listing for HubSpot that ranks second on the page (just after Wikipedia), but we’re also buying the keyword “inbound marketing,” which displays our paid search ad for it.
So now we have that natural search ad, the paid one, and, if you scroll down the page, you’ll find yet another organic search listing for HubSpot via SlideShare. This widespread coverage on the search engine results page for “inbound marketing” helps to establish HubSpot as an authoritative figure for inbound marketing, and drives more traffic to our pages.
The good news is — you can do this for your business as well! Take the opportunity to establish your company as a leader in your industry by increasing your presence on search engines with paid search campaigns.
Ready to get started with the full ebook, template, and checklist? Click here to access the complete Ultimate Free Google AdWords PPC Kit.
via Tumblr How to Get Started With Paid Search [Free Guide]
I hate hate hate the old “there’s no ‘I’ in team” adage. It’s not that I’m not a team player. It’s just that the phrase went from lame to tired to trite to maddening and back to lame, and it just will not go away!
Anyway, one day my wife came home from work talking about a team-building exercise they’d done in a meeting and this idea popped into my head.
It’s not like you can get revenge on an idiom, but I’d like to think that if it was possible, this cartoon might help.
via Tumblr Going Against the Conventional Wisdom
Did you know that the average technology user in the United States spends nearly 11 hours per day looking at screens?
Sure, a lot of that time is spent at work on computers and mobile devices, but the rest of it is spent at home. And as it turns out, exposure to screens and other technologies can have adverse health impacts — especially if it’s too close to bedtime.
Two-thirds of Americans report that they have trouble sleeping, and too much technology could be the cause. Webpage FX created the following infographic that outlines how technology is being overused, the health impacts it can cause, and how you can improve your sleep habits with a few simple changes.
via Tumblr The Harmful Effects of Sleeping With Technology [Infographic]