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If you want to own a business, but don’t have a unique idea you may consider buying a franchise instead. Owning a franchise is as exciting and as challenging as running your own startup. But it provides a host of benefits that appeal to many entrepreneurs. Arizona-based facilities services company OpenWorks tapped into the minds of some franchise industry experts. It then created a list of 10 compelling reasons to buy a franchise business. 10 Strong Reasons to Buy a FranchiseYou Are Buying a Proven Formula (Less Risk)Franchisors spend years to build their systems and thereby minimize the risk for franchise owners. Kylee Hoffman, Business Development Coordinator at OpenWorks says, “The franchisor has done the leg work & research to provide their franchise owners with a proven system.” You Are Provided With Specific Marketing and Advertising PlansSo all you need to do when you talk to franchisees is ask them if the marketing that corporate provides works. You Have a Built-In Support SystemThe best franchise systems provide comprehensive support for franchisees. You Have Flexible Hours and ScheduleIt’s easier for franchisees to strike the work-life balance. Customers Are Comfortable With Name RecognitionSince customers are comfortable with recognizable brand names, it’s more convenient for business owners to draw traffic. You Have the Ability to be Your Own BossFranchise ownership offers independence while reducing business risk to a certain extent. You a Good Opportunity to Challenge YourselfEntrepreneurship, in general, and franchise ownership, in particular, provides several opportunities to learn and grow. The Chance of Success is Much HigherBy associating yourself with a big brand you improve your chances of achieving success. You Have Access to Formal Training ProgramAlmost all franchisors have a formal training program in place to equip franchise owners with information and resources. You Have Access to Real Estate and Technology ResourcesBecause franchisors have contacts with real estate agents and technology solutions providers, it is easier for franchisees to get started. For more information, check out the infographic below: Open Sign Photo via Shutterstock This article, “The 10 Best Reasons to Buy a Franchise (INFOGRAPHIC)” was first published on Small Business Trends via Tumblr The 10 Best Reasons to Buy a Franchise (INFOGRAPHIC) George S. Patton once said: “If everyone is thinking alike, then somebody isn’t thinking.” In business, stirring the proverbial pot can be a good thing. And while negotiating these matters can be challenging — especially when they involve our teammates or bosses — differences in opinion will often lead to progress. The most important thing to remember is that there is a big difference between healthy, productive disagreements and heated arguments. In order for two parties to come to a mutually beneficial agreement, there has to be a level of professionalism and respect. While navigating this territory can feel like a slippery slope, we’ve defined a few tips below to help you speak your mind, without letting the situation spiral out of control. How to Disagree (Without Being Disagreeable)1) Be mindful of your tone.Research has found that the sound of a person’s voice has a lot to do with how he or she is perceived. In fact, the sound of a speaker’s voice matters twice as much as their message, according to a study of 120 executives’ speeches. So if you’re raising your voice during a disagreement, will it negatively impact the delivery of your message? Or will it help you command attention? MIT research fellow, Michael Schrage, suggests that your tone is often dependent on the situation, as well as the person you’re disagreeing with. “If you’re yelling because humiliating and demeaning people is part of who you are, you’ve got bigger professional issues than your decibel level,” he explains. “But if raising your voice because you care is part of who you are as a person and communicator, your employees should have the courtesy and professionalism to respect that.” The lesson? Be in control of your own voice. If you feel yourself becoming agitated, take a moment to pause and think about the situation before choosing to raise your voice. 2) Don’t use “you” statements.Falling back on “you” statements when you’re disagreeing with someone can easily be perceived as combative. Just look at the statements below to see what I mean. “You always ask me to complete a last-minute assignment when you know that I already have my hands full” sounds more argumentative than, “I’m feeling a little overwhelmed by the amount of work on my plate. Is there anyone else that can take that on?” Notice the difference? Let’s look at a few more:
“Most people don’t like being judged or told what to do, and when we use ‘you’ language plus directives, it’s easy to arouse in others feelings of resentment and defensiveness,” explains professional communication specialist, Preston Ni. While there are situations where someone should be held accountable for their actions, leaving “you” statements out of small disagreements can help to ensure things don’t escalate into an argument. 3) Avoid filler words or hesitant phrases.Filler words like “um,” “ah,” and “uh” tend to signal doubt. These disruptions can instantly take away from the credibility of your claim, and also serve as a distraction for those listening. Researchers John Sparks and Charles Areni set out to prove the influence of these hesitations by asking 118 undergraduate students to read a transcript of a testimonial about a scanner. One version of the testimonial used hesitations such as “I mean” and “um,” and the other was fluid with no filler words. The results of the study revealed that when hesitant language was used, it was more difficult to convince the listener that the scanner was worth buying — even when it was positioned as a better, lower priced scanner. Point being, it’s important to be aware of these placeholders — and limit the use of them during disagreements. One way to work these fillers out of your speech? Try wearing an elastic band around your wrist and shifting the elastic to your other wrist any time you catch yourself using “um” or “uh.” 4) Do your research.To make a strong case against your opposition, it’s important that you do your research. Let’s say, for example, that you and your team are planning your marketing strategy for the quarter. Your boss is set on keeping up with your direct mail and print efforts, but you think it’s time that the business head in a new direction — an inbound direction. Rather than base your suggestions on what you think could happen if you shifted gears, start the conversation with a data-backed assessment of why the current strategy isn’t working and what you can do today, next month, or next quarter to fix it. But don’t just throw around numbers. “Tie data like this into the overall vision and goals of the business,” explains John Bonini, Growth Director at Litmus. “A statistic in and of itself isn’t all that impressive. If you’re looking to resonate with your more traditional boss, provide context.” This type of strategic preparation will make it difficult for others to poke holes in your assessment. It will also help to communicate that you’re passionate about your resistance and that you’re not just disagreeing to disagree. 5) Don’t get personal.When a disagreement gets heated, it’s easy for people to call upon “low blows.” These personal attacks are often used as an intimidation tactic or defense mechanism, but that doesn’t make them appropriate in business situations — or any situation for that matter. When disagreeing with someone, your claims should be based on the outcome over that you are debating, not on what the other person has done (or not done) in the past. “Try to make sure the conversation stays focused on facts, not personalities,” management professor Nate Bennett told QSR. “And if the other person gets personal, remember that you are not your job.” “It’s a lot easier to embrace criticism of your work when you don’t let your work define who you are,” insists Jeff Atwood, co-founder of Stack Exchange and Discourse. “Even if someone says something out of line, avoid the itch to retaliate by keeping this notion in mind. Instead, refocus the discussion back to the subject matter at hand.” 6) Be mindful of your body language.When communicating disagreement, it’s important to be aware of our non-verbal body language. You might be saying one thing, but if your gestures or facial expressions suggest another, it’s easy to rub someone the wrong way. “Avoid putting up a barrier like a hand, your bag, or whatever else you have between yourself and the person with whom you are speaking,” urges former U.S. Army interrogator and body language expert Greg Hartley. If you want to disagree politely, try raising your eyebrows slightly to convey receptivity, or smile and nod along while others are speaking. This way, when it’s your turn to talk, those around you will feel that you’ve actually listened to their take on things. 7) Know your non-negotiables.When you disagree with someone or something, there’s no guarantee that it’s going to be well received. In fact, often times, it probably won’t be. But then what? In an effort to disagree respectfully, you’ll need to learn how to compromise. Aside from the obvious differences, business relationships are a lot like any other relationship we share with someone — even a significant other. “Lots of happy couples have differences in relationships — the trick is to learn which ones are more important to you than the relationship,” explains relationship expert April Masini. That said, go into every disagreement knowing your non-negotiables — things that you absolutely aren’t willing to compromise on. While this approach may vary depending on the exact situation, it will often make it easier for you to prioritize what matters and what you’re willing to reconsider. At the end of the day, it’s all about give and take. 8) Assume best intent.Here at HubSpot, our Chief People Officer, Katie Burke, has a great guiding principle: Assume best intent. Taking a page out of Pepsico Chairman and CEO Indra Nooyi’s book, Burke believes in the importance of coming into discussions, meetings, and relationships assuming the best in your fellow colleagues, friends, and family members. As Nooyi puts it: When you assume negative intent, you’re angry. If you take away that anger and assume positive intent, you will be amazed … You are trying to understand and listen because at your basic core you are saying, ‘Maybe they are saying something to me that I’m not hearing.’” If you know you’re headed into a conversation, a meeting, or an email exchange where you might disagree with someone, pause before reacting immediately. Instead, take a moment to assume the best of the people around you. For however strongly you feel about your position, the other person you’re engaging with does as well, and working together from a place of mutual respect and kindness will ensure better results — and relationships. 9) Know when to take a break.In many cases, a disagreement or challenge won’t be solved in a matter of one email chain or one 30-minute meeting. It might take several meetings, email follow-ups, or looping in other people to get to the bottom of a contentious problem or a bigger challenge. In these cases, it’s important to know when to step away from the disagreement, regroup, and press pause. We suggest the Pomodoro technique and keeping meetings to 25 minutes and under — any longer, and participants should take at least a five-minute break to regroup and decompress. Learn to recognize when you’re reaching a point to stop your disagreement — especially if the matter at hand doesn’t need to be resolved all in one day. Recognize breaking points in your own behavior — such as negative body language and emotional impulse reactions — and suggest taking a break. This will help the conversation stay more positive and more productive in the long run. What are your top tips for disagreeing in the workplace? Share them with us below. Editor’s Note: This post was originally published in January 2016 and has been updated for freshness, accuracy, and comprehensiveness. via Tumblr How to Disagree Without Being Disagreeable: 7 Tips for Having More Productive Discussions As a business owner, there must be times when you wish you could see how your visitors are interacting with your website. Well, you actually can use the Smartlook website visitor tracker to record your visitor’s activity on your website. You will see what your visitors clicked on, where they spent most of their time, what forms they filled out, and how they browsed each page. All this gives you a chance to work on and improve parts of your website which may be turning users away. The result could be a ore highly trafficked website, with more engagement and higher conversions — all probably great news for your bottom line! Here’s more: A Look at the Smartlook Website Visitor TrackerGetting StartedThis is pretty easy! Just click “get started now” on the website and enter your details. You can even sign up using your Facebook account. Once you are logged in, you will be asked to copy a particular code and paste it on to your Google Tag Manager or between tags <head> and </head> on every page where you wish to track visitors. Here’s how it works: PricingThis tool offers a number of pricing plans and one that is most alluring to new websites is probably the Free Forever plan costing nothing to use. The plan allows for up to 100,000 page views and offers an unlimited number of heatmaps. The downside, however, is that it only records up to 20,000 visitors per month. As your business grows you might want to consider using the Starter Plan which goes for $10 per month and allows you to record up to 200,000 page views. It has a cap of 40,000 visitors per month. If you would like a better plan than this, you can go for the Standard plan, which costs $16 per month and allows you to record up to 60,000 visitors per month. If you have between 150,000 and 2 million visitors per month, you may want to try the Power plan with price ranges from $40 to $480 depending on the number of visitors you get. All the paid for plans allow you to see your visitor’s journey, including the number of times he/she has visited your website in a month. ConclusionThe ability to improve your visitors’ experiences and even convert more visitors into customers is what makes Smartlook special. It also should win small business owers’ hearts with its Free Forever Plan that is highly functional and beneficial to startups. Image: Smartlook.com This article, “Smartlook Examines Customer Behavior On Your Site — With Free and Paid Options” was first published on Small Business Trends via Tumblr Smartlook Examines Customer Behavior On Your Site With Free and Paid Options Customers are demanding more personalized experiences. More than 53 percent of consumers want a fully personalized experience online, in part because they’ve been willing to part with so much data. Through cookies, app tracking, surveys, and other means of data collection, businesses have more information on their customers than ever before. And thanks to new technologies, it’s possible to deliver more customized experiences based on that data. So why are so few businesses actually delivering those personalized experiences? Part of the problem is a lack of understanding of how to develop personalized experiences; many businesses want more customization in their models, but aren’t sure how to develop it. While many personalization technologies are still in their infancy, there are a handful of reliable strategies you can use to introduce more personalization into your customer experiences. Why Customers Want PersonalizationFirst, let’s take a look at why customers want more personalization in the first place. This will direct us to the types of personalization that may serve us best:
Strategies to Introduce Personalized ExperiencesSo how can businesses introduce more personalization into their customer experiences? 1. Intelligent Search SolutionsFor a time, many businesses built their offerings on volume; the more they offered customers, the more valuable they were deemed to be. However, now that data, connections, and many resources are plentiful, customers want more relevant and targeted offers (rather than strictly higher-volume offers). That’s why many search engines are starting to refine their results to become insights engines, giving users highly customized and personalized results rather than a giant list of potential matches that happen to feature a given keyword. 2. Targeted ContentContent marketing has become popular, but too many businesses focus on broad, generalized topics that have a wide potential appeal, but ultimately fail to generate much interest because they aren’t very relevant to the people they’re trying to target. Hyper-focused, highly specific content topics tend to perform much better. They target a much smaller potential population, but are much more relevant, and therefore more “custom-made” to make readers happy. 3. Better Market Research and Product DevelopmentYou can also provide more targeted, customized customer experiences by digging deeper into your market research and using those insights to make better, more customized products and services. For example, don’t spend too much time focusing on broad patterns in the bulk of your audience. Instead, zero in on individual sectors and hidden niches that constitute segments of the overall group. What are their needs? How are they different from everyone else? How can you develop products that serve them specifically? 4. One-on-one InteractionsThough much of the business world is headed toward automation and self-service, it’s still valuable to have one-on-one interactions with some of your clients. Even though technology has come a long way, there’s nothing more personal than a personal conversation. This is especially important for long-term client relationships; get to know your customers, and deliver a personal, custom experience that meets their specific needs, rather than the one-size-fits-all approach. 5. Interactive ContentInteractive content, which gives readers and users the chance to engage with their material (and possibly adapt it), is rising in popularity. Consider creating more interactive pieces of content for your blog and customer service areas, including calculators and quizzes that provide different results based on user inputs, or custom web experiences that cater to each individual user’s past behavior and preferences. These are just some of the introductory ways that businesses can give their customers a more personalized experience. As our AI systems and other technologies grow more sophisticated, this list is going to grow and diversify. The most successful companies of the next decade will be the ones capable of offering the most unique, customized services and experiences — so don’t let your business fall behind the competition. It’s only going to get more cutthroat from here. Online Shopper Photo via Shutterstock This article, “Creating Personalized Experiences Doesn’t Have to be Hard: See These 5 Strategies” was first published on Small Business Trends via Tumblr Creating Personalized Experiences Doesnt Have to be Hard: See These 5 Strategies It might be an unpopular opinion, but I do believe that having tons of great ideas isn’t always a good thing. There just isn’t enough time in a single day to tackle all of them — let alone while also doing your day job. So how do you choose just one — and once you do, how do you make time to work on it, and see it through to the end? That, my friends, is why we get search results like these: We get it: Finishing a side project is really, really hard. After all, when you put in long days or weeks at work, the last thing you want to do is, well, more work — even if you have a remarkable idea. But it’s not impossible. In fact, with a few changes to your outlook and approach to your side project, it might actually be what you had originally imagined — fun. That’s why we compiled this list of tips to complete those side projects that you’re determined to see through to the end. 6 Tips to Start (and Finish) a Side Project1) Make sure the novelty isn’t going to wear off.Many moons ago, I was having a career chat with my then-editor about some business ideas, when she introduced me to my favorite term: “shiny object syndrome.” I use it to describe my tendency to think of a great idea, jump into it with full force and excitement, and after a month or two … lose interest. From what I’ve observed, it’s a common phenomenon among creative people, which makes it that much more difficult to actually finish a side project before you think of another one that’s, well, “shinier.” So to prevent that, we’ve established a few steps to follow:
If your responses to each step are pretty much affirmative, then that’s a good sign. Proceed — but not without caution. 2) Be respectful of your employer’s time.Sometimes, your employer might encourage you to execute a side project on the company’s behalf. It might be an experiment with new types of blog content, or starting a branded podcast. But never forget about your “day job” — you know, the thing you were hired to do because of its ultimate impact on the product and customer. In other words, even if the side project is something your manager signed off on, be respectful of the company’s time and resources. Here at HubSpot, we approach everything we do with a general formula: customer > team > individual If your instincts tell you that you might be neglecting your “normal” work for the sake of your side project, they’re probably right — and that can have a negative impact on both your team and the company. Until you can provide evidence that your side project will have equal or greater impact, always give priority to the job you were hired to do. After all, it’s called a side project because it’s something you do on the side. If the project isn’t being carried out on behalf of your employer, then it’s best not to give it much, if any of your attention during work hours. Many times, employees are required to sign documents agreeing not to use company resources — like computers or other supplies — to work on anything other than the work they were hired to do, so it’s better to be safe than sorry, and work on your project during your own time. 3) Wave your “nights and weekends” white flag of surrender.If you really want to see your side project through to the end, be prepared to lose the vast majority of your nights and weekends to it. Of course, watching another episode of “Orange Is the New Black” might be easier and more enjoyable — in the moment. But is it going to lead to something that’s ultimately fulfilling in the long run? Probably not. Sorry, pal, but step away from the Netflix. But even that might not be enough, and you might have to treat your nights-and-weekends dedication the same way that you would treat anything with longer-term benefits, like a healthier lifestyle, or saving to buy a house. “If you’re planning to work on your side project ‘whenever you get a chance’,” says Dmitry Shamis, HubSpot’s senior manager of web development, “you’ll never touch it.” It might mean that you have to stay up later or skip happy hour, but build time spent on your side project into your routine. If you go to the gym after work, schedule an hour after you get home and make dinner to work on it. Or maybe you’re an early bird — I am, and I’ll be the first to admit that the hour I spend each morning drinking coffee and scrolling through Instagram could probably be spent more productively. In any case, make your side project part of your day-to-day activities. It’ll feel less like a burden, and more like something that you just naturally do. 4) Tell other people about it.A few years ago, researchers at Dominican University conducted a study to see if writing down goals or sharing them with a friend correlated with a higher rate of meeting them. In short — it did. Source: Sid Savara Notice how the groups that wrote their goals down and committed them to a friend outperformed on accomplishing them, compared to the groups with unwritten goals. Putting our ideas on the record, even if just by writing them in a notebook, gives them life, and makes us that much more likely to follow through on them. Plus, by telling a friend, you’ll avoid those awkward moments of stammering for a response when she asks you how your project is going. “Hold yourself accountable by telling other people about your project,” says HubSpot Senior Marketing Manager Lindsay Kolowich. “Better yet, tell other people about the smaller parts of it you’ve vowed to complete by a certain time. I always find a little external pressure to be a helpful motivator.” 5) Join an industry community.Depending on the category your project falls under, there’s likely an online community or Meetup group for it. Let’s say I wanted to find a meetup where I could talk about an SEO side project. Even with this fairly narrow search criteria, I still managed to find three relevant groups: Much of this goes back to the idea of accountability through others. And by sharing your side project with a community of others who are interested in the same topic, not only are you getting the motivation of external pressure that Kolowich mentioned — you’re also improving your chances of getting objective insights and feedback on your ideas. 6) Reward yourself for progress.Finally, if you’ve followed the above five steps, it’s okay to independently recognize your own hard work. External praise is great, but sometimes, it’s nice to reward yourself for your accomplishments. “I pay myself in cookies and mozzarella sticks for completed tasks,” says Niti Shah, a senior growth marketing manager at HubSpot. Hey — whatever it takes. Whether it’s a nap or a special treat, sticking to your resolve to see a side project through to the end deserves recognition. What are some of the best ways you’ve found to finish a side project? Let us know in the comments. via Tumblr Side Projects: How to Start (and Finish) One |